About

Manifesto

Always Vegan-friendly, Plant-based, Cruelty-free, Eco-conscious, Made in the USA

Cult of Reason is a vegan skincare brand built by a licensed esthetician. We make minimalist, barrier-support basics for people who want a routine that feels steady and doable.

Skincare got loud. Labels got longer. Routines got theatrical. I built this line for function, with formulas that earn their place on your shelf.

If you want a routine that fits in your day and holds up over time, you are in the right place. Start with the essentials and let your skin get quietly gorgeous again.

Esthetician Founded, Woman-Owned

I’m Angela Hugghins, a licensed esthetician with more than 25 years of hands-on work in the treatment room. I created Cult of Reason because skincare got loud, complicated, and performative, and I wanted a line built for function. The formulas come from real client patterns, ongoing training, and a steady habit of reading the research as it changes.

We make the essentials: cleansing, hydration, and barrier-support products that keep routines simple and steady. Our formulas are designed for a wide range of skin types and tones. Everything is produced in small batches in the United States.

This is skincare minimalism with teeth. Fewer steps, chosen with intention, so your routine feels steady and your skin has room to settle. Start with the essentials. Let consistency do the heavy lifting.

Sustainability

Sustainability is not a badge. It is a series of choices that show up in the boring details, the ones nobody posts about. At Cult of Reason, we treat it like the work it is, and we keep making upgrades as we find better options.

We choose recyclable packaging where we can, and we keep reducing unnecessary materials. Glass and aluminum are used for many of our products, and we skip extra boxes when they do not serve a purpose. We are still improving our tube options, since many tube materials are difficult to recycle at scale.

Recycling Made Simple
Most glass, aluminum, and paper components can go curbside in many areas. Small plastic pieces, pumps, and mixed parts can be tougher. Check your local guidelines, since rules vary by city and county.

Our Commitment
We keep pushing toward packaging and shipping materials that are recyclable or reusable, and we work with partners who take sustainability seriously. This is an ongoing practice, not a one-time promise. Thank you for being part of it.