My name is Angela Hugghins and I've spent over 25 years in the treatment room as an award-winning esthetician, working with real people, real skin, and real concerns. And if there’s one thing I’ve learned, it’s that skincare has become way too complicated.
The beauty industry loves to sell us problems—pushing overwhelming routines, overhyped ingredients, and a constant need to chase the latest trends. But skincare doesn’t need to be a 10-step routine or a scavenger hunt for the newest miracle product. It needs to work. That’s it.
That’s why I created Cult of Reason—a brand built on straightforward, intelligent skincare that actually does what it promises. No marketing fluff, no empty claims, just high-quality, science-backed formulas designed to support your skin’s health, not fight against it.
Why Less is More (When It’s Done Right)
As an esthetician, I’ve always believed that less can be more—but only when it’s effective. My clients were constantly asking: What do I actually need? What’s just marketing? And I saw firsthand how overcomplicated routines and harsh treatments were doing more harm than good -- clients coming in with irritated, unhappy skin after using the overpriced kit they bought from a doctor online.
Cult of Reason focuses on foundational skincare—the staples that make a difference, without the excess. Each product is formulated with purpose to take the guesswork out of your routine and give you everything you need, nothing you don’t.
Celebrating Well-Aging, Not Fighting It
Here’s the truth: Aging is not a problem to fix.
The industry thrives on fear-based marketing, convincing us that every wrinkle is a battle we’re losing. But I reject that narrative. Your skin tells your story, and that’s something to celebrate. Cult of Reason is about supporting your skin as it evolves, not trying to erase the passage of time.
That’s why I focus on hydration, barrier support, and well-aging ingredients—not aggressive treatments that promise instant results but compromise long-term health. I want you to feel confident in your skin, knowing it’s getting the nutrition it truly needs.
Skincare With Integrity
I built this brand on transparency and trust—because you deserve to know exactly what you’re putting on your skin. That means:
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Minimalist formulas with proven ingredients
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Vegan, cruelty-free, and sustainably packaged
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Small-batch production to ensure freshness and potency
I formulate every product with the same level of care that I give my clients—because this isn’t just about selling skincare. It’s about helping you build a routine that works for you, not against you.
Join the Cult of Reason
If you’re tired of the noise, the gimmicks, and the endless search for “perfect” skin, you’re in the right place. Skincare should be simple, effective, and grounded in real results, not marketing spin.
I’m here to help you move past overwhelm and get back to taking care of your skin with clarity and confidence. Because skincare shouldn’t be a chore—it should be a ritual, a moment of care, and a way to celebrate the skin you’re in.
Welcome to Cult of Reason—where smarter, not harsher, is how we glow.